Behavioral pricing by Journal of Product & Brand Management.

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This range included a “variance component” structure, where each alternative has a different variance estimate, and an “unstructured variance” structure, where, in addition to the alternative variance estimates, co-variances between alternatives are also modelled. , 1994). Extending revealed preference studies into the new product and feature domain In the buying situation created by the fruit stall experiment, shoppers were temporarily guided in their choice by the experimentally designed labels until they presented at the cash register with their chosen fruit.

Frequency of exposure to coupons will be positively associated with the intention to redeem the coupon. Research method Data for this study was collected from a convenience sample at a metropolitan university in south-west USA. 6 per cent) and their non381 Do higher face-value coupons cost more than they are worth? Journal of Product & Brand Management Somjit Barat and Audhesh K. Paswan Volume 14 · Number 6 · 2005 · 379 –386 cheese, meat and drinks) were used to cluster the sample into high coupon exposure and low coupon exposure groups.

65, pp. 44-61. , Wilson, B. T. ”, Journal of Product & Brand Management, Vol. 2 No. 1, pp. 29-42. T. I. (2004), “Long-run effects of promotion depth on new versus established customers: three field studies”, Marketing Science, Vol. 23 No. 1, pp. 4-20. Barat, S. ”, Proceedings-Winter AMA Conference of AZ. Bawa, K. S. (1997), “Coupon attractiveness and coupon proneness: a framework for modeling coupon redemption”, Journal of Marketing Research, Vol. 34 No. 4, pp. 517-25. T. and Basuroy, S. (2000), “Crosscoupons and their effect on asymmetric price competition between national and store brands”, Advances in Consumer Research, Vol.

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