Analyzing and Influencing Search Engine Results: Business by Sönke Lieberam-Schmidt

By Sönke Lieberam-Schmidt

The consistent progress of the area large internet (WWW) creates a requirement for brand new techniques which are worthwhile for web searchers in addition to for info providers. whereas suitable and based effects turned tougher to discover through se's, the significance for companies to be discovered on seen positions of the WWW has immensely elevated. Sönke Lieberam-Schmidt analyzes the impression that search engine optimisation (SEO) has at the fiscal targets of internet companies. He buildings on hand website positioning capability, integrates them in an internet site construction strategy confirmed to achieve success in perform, and develops types for choosing the ideal key words. For se's, he provides new equipment of grouping and proposing results.

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2). For the evaluation of the content it is not only important which keywords occur in a document but where in the document they occur. Keywords can be located in the body text of a document as well as in headers, in metatags, in tables, in links or in other HTML format elements of the document. Thus, a document d j is characterized by the content of keywords qi (i = 1, . . , I) and their position in certain format elements el (l = 1, . . , L). 3) j=1 contains a reduced set of information – the keywords and their position in the ˆ format elements of the document.

7) Using the product operator, a higher dynamic rank as well as a higher static rank will increase the resulting relevancy. 7) a usual approach would be 42 1 Web Search using Rs (Dk ) instead of Rs (d j ). In practice, the static component of a document does not only depend on the static rank of the domain Dk containing d j ∈ Dk , but also on the document’s position in the domain (link topology of the domain). At present, these kind of ranking algorithms are in use in every major commercial Web search engine.

It contains in column i and row g the frequency of the keyword combination (qi , qg ). Ω is a symmetric matrix. e. N(q1 , q2 ) = N(q2 , q1 ), where N denominates the number of queries. Users interested in the explicit order of the keywords can use the option called “exact phrase”, which is available on any modern search engine. Therefore, it is reasonable to assume that the order of the keywords is not important for the users in the case they make simple queries. More than 90 % of all queries are of this type.

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